Our approach to the product development process is to focus early on fully understanding the unmet clinical problem and associated user needs to better ensure product solutions have high potential clinical and market viability, prior to investing significant resources into the development and manufacturing stages. This process is characterized by prioritizing root cause analysis of clinical needs in order to develop an optimized product solution. We prioritize finding opportunities to engage with healthcare professionals to create a foundation of clinically-driven innovation.

Some of the areas we support medical device and combination product development in our partner engagements include:

Device Strategy

Customer Discovery (Voice of Customer)

Concept Generation

Design Rendering

Product Enhancements

Product Development


Design of Experiments

Engineering Studies

Human Factors

Portfolio Analysis

Opportunities for Growth

Business Model Generation

Commercialization Strategy

Contact us to learn more about our areas of expertise or to discuss open co-development opportunities